We can help you redefine your product from an inventory item to a value-added requirement. Don’t take our word for it though, take a look at what we have achieved and read the feedback from our partners.
Actions speak louder than words
Our solutions

Strategic consulting
- Marketing landscaping
- Clinical trial design
- Value-consulting
- Market access
Strategic consulting
"At the most basic level, competition in Health care must take place where value is actually created."
Michael E. Porter
"Post-market Clinical Follow-up and Post-market Surveillance are required for all medical devices under the EU MDR."
Clinical trials are an essential part of bringing medical technology to the market. Undertaking a clinical trial does not guarantee success. The right data needs to be collected in the right way to ensure that maximum product value can be developed. Coreva Scientific is here to help make your clinical trial do as much work for you as possible.
The market requirements for success are changing, MedTech providers need to move away from being a manufacturer or supplier towards being a full-service, value provider. What is value? It varies between countries, and it is different for providers and payers and patients. Let Coreva Scientific help you to understand and develop a global market access strategy for distribution to your local teams and affiliates.
If you need to understand what is happening in your target market right now, then let Coreva Scientific study the literature, talk to the experts, and research your competitors. You’ll receive a report that will help guide your next strategic decisions. Whether it is market gaps, unmet needs, product improvements, clinical data, or improved communication, we’ll let you know what next steps make sense.
Products in healthcare are not commodities, they are value bringers: improving patient outcomes, releasing hospital resources, and/or enabling providers to optimize care. What value does your product bring? How can we increase that value and best communicate it? Who receives the value and who pays for it? Coreva Scientific can bring your product forward by answering these questions and identifying where additional data and communication could allow for improved value provision.

Data identification
- Regulatory and costing data
- Patients/registry data
- Literature review
Data identification
"In the EU, medical device manufacturers are required to prepare summary of the evidence for any implantable or high-risk device."
The Lancet. 2018;392(10146):521-530
How to obtain data and evidence for your MedTech product
Data underpins all value messaging for products in the healthcare sector. Peer-reviewed published studies can often provide plentiful, productive data. Knowing where and how to find it is a skill. Undertaken in the right way, a literature search can provide a high level of evidence to support product value messages. Coreva Scientific runs structured and systematic literature reviews that can help uncover value for your products. These 2 options are compared below:
Want to understand previous regulatory decisions or to access the latest costs from a particular country. Use our expertise to help you save time in effort in pulling together the data you need for your internal decisions making.
In certain circumstances, nothing but patient data will do. Aiming to understand causes and effects or linking characteristics to costs and resource use are some examples. Quicker than doing the study yourself, data may be accessed from patient registries. Be it Europe, the US, or anywhere else in the world, we can help you identify the best available data sources for your registry study.

Data generation and expert opinion
- Gathering expert opinion
- Data-collection app
- Interviews, Surveys
- Advisory Board
- Delphi panel
Data generation and expert opinion
"HTA agencies and payers are interested in value for patients and healthcare systems, based on evidence about health outcomes rather than efficacy alone."
- BMJ Surg Interv Health Technol. 2019;1(1):e000022.
Post-market surveillance of MedTech is now mandated in many jurisdictions. This can be complex to achieve if the technology is not listed in electronic health records, as is true for many medical devices. To fill this gap, Coreva Scientific works with you and your ream to develop a product-linked data collection app – enabling data from providers and patients to be recorded.
Can one person ever know all the answers? It is unlikely, and functionally diverse groups have been found to often beat groups of high-performing individuals. The insights and next-level ideas that come from engaging with a group of diverse experts can bring real value. Let Coreva Scientific lead your next advisory board, Delphi panel, interviews, or survey.
If you are looking for a structured and collaborative method to engage with KOLs then advisory boards can help you gain new insights and advice to solve business problems. If not run well, there is the risk that you only get back what you want to hear. Through focused moderation, Coreva Scientific will help you uncover the real value in KOL feedback. We also recommend talking to KOLs that don’t use or support your product, a so called Antiboard. In this way you can learn where market growth is possible and challenge their thinking.
Sometimes data are unavailable or collecting reliable data is not feasible. For example, how would you collect data on the most appropriate care pathway? You cannot run a trial comparing all possible pathways. What if you need to validate assumptions for a model or come to a conclusion on which patients benefit most from your product. These are situations where a Delphi panel is required. A structured, validated method for reaching expert consensus: a Delphi panel is accepted as evidence by HTA bodies and is suitable for publication in clinical journals.
Stakeholders can have varying opinions and perspectives. There are times when you want to bring them together and form consensus (Delphi panel) and there are times when you need to understand their individual points of view. Interviews of payers, providers, or patients can provide valuable insights into how approach the market. An interview can bring critical business data to the table.
How many providers believe in my product? How important are adverse events to payers? When you need to quantify something then surveys are a great option to consider. Online surveys can access payers, providers, and patients from all round the world and data can be collected quickly and efficiently. Coreva Scientific have validated partners in recruitment of respondents to ensure that all the surveys we undertake are compliant and publishable.

Data-analysis
- Statistics and sample size
- Market segmentation
- Meta analysis
- Patient data
Data analysis
In raising awareness and sales it is key to know who to talk to and where to focus your time? This is where market segmentation comes in. Having used interviews, surveys, and literature review to obtain data on the market Coreva Scientific can now cross-reference the data points and estimate where the largest market potential is. Should you be talking to orthopedic surgeons in teaching hospitals or bariatric surgeons in private practice? Market segmentation gives you actionable insights to target your sales.
Results from individual studies are impacted by setting specific factors (confounders). Combining results from multiple studies together, the impact of these confounders can be reduced and a clearer picture of a product value appears. Meta-analysis is a statistical method to compare two products across multiple studies. Network meta-analysis allows for more than two products to be compared. Meta-analysis is one of the highest forms of evidence.
In many cases it is not feasible for every patient to use your product as costs or other resource availability may be limiting. So which patients benefit most from your product? To answer this question we need to analyze the patient’s baseline data alongside product and outcomes data. This allows for patient targeting and true evidence-based medicine.
The evidence for your product should be built on scientific rationale and not on randomness. Appropriate statistical testing of outcomes should be performed. Before this, we need to ensure that the analysis (or clinical trial) is powered to detect an effect. Are 200 patients enough? Did you account for dropout? Let Coreva Scientific guide your analysis plan to ensure actionable data and outcomes.

Economic models
- Hospital prioritization
- Cost-effectiveness
- Burden of Disease
- Budget impact
Models
“Competition on value must revolve around results. The results that matter are patient outcomes per unit of cost.”
- Michael E. Porter
How health economic models benefit MedTech
How much does the disease or condition of interest cost the healthcare system? What is the impact of the disease on patients? Coreva Scientific helps you to answer these questions, giving you the ammunition to challenge payers and the evidence to undertake further analyses of your product’s cost effectiveness.
Healthcare should not be a race to the bottom on price! Value in healthcare is providing patients and providers with benefits at reasonable cost. How your product balances costs and effectiveness is important and something that all health technology assessment agencies want to know. Let Coreva Scientific design and build an analysis that is optimized for your product.
Not sure where to focus your sales team? Then a hospital prioritization tool should help. Using data on hospitals in your target area, the tool lets your sales team weight, sort, and rank hospital features to find their most appropriate target.
Purchase price is one thing, but how much will it actually cost a buyer to introduce your product? Is a reorganization of their workforce or additional training required? Will your product result in cost savings elsewhere? Coreva Scientific answers these questions as part of developing a budget-impact model.
See our work: Impact of product X on procedure Y: model example

Evidence communication
- Congress appearance
- Sales brochure
- Manuscripts
- White paper
- Slide deck
Evidence Communication
Congresses are great forgetting into direct communication with physicians, surgeons, nurses, general practitioners, hospital managers, and payers.
The average time reading a branded email is 10 seconds. For content aimed to generate interest, you have 5-30 seconds to grab your customers attention.
Want to tell a story? Need to communicate the success of other customers or describe benefits of your product that cannot be studied in a clinical trial? A white paper is likely what you need and the medical writers at Coreva Scientific can help you achieve it.
Internal or external communications often occur during a meeting or conference call. A slide deck supports you but does not distract from you. Coreva Scientific will help you balance the data with the messaging, staying on point, and remaining compliant.
When sales require a more in-depth but still user-friendly approach to communicate your product’s value, consider a sales brochure. All the key data from your dossier presented in easy reading sections.
Do you want to present the evidence for your product in a scientific setting while keeping it short and visually appealing? Appearances at congresses can get the word out there while a full peer-reviewed publication is being prepared. Your presence at a congress can come in different forms: abstract, symposium, poster and presentation.
Abstract
Having work accepted for presentation at a congress requires a short, informative, high-quality abstract. Coreva Scientific has the experience to produce these for you and create valuable exposure for your product.
Symposium
Symposia are industry organized, topic focused events that run alongside the main congress. Coreva Scientific are experienced at crafting and presenting the content for these events, ensuring that your product value messages come to the fore.
Poster and Presentation
Once an abstract is accepted the next step is to create a short, eye-catching way of communicating your key message. Whether it be a poster or oral presentation, Coreva Scientific can craft the messaging and presentation for you.
Peer-reviewed publications are the strongest form of evidence. A variety of projects can result in a peer-reviewed publication as illustrated on the pyramid below:

Detailed evidence
- Global value dossier
- Claims matrix
- Dossier
Detailed evidence
Regulators are increasing their focus on collection and review of data after market approval.
A collection of all evidence and data surrounding and supporting your product, the GVD is a critical part of preparing for success. A bible for further communications and ensuring that teams around the world refer to and work with the same data and key messages. Coreva Scientific take pride in creating the structured, detailed presentation of the data and evidence summaries required for a GVD.
Evidence-based sales are increasing. A sales dossier uses the GVD to craft a sales narrative based on data. This is a large part of the work that we do at Coreva Scientific. Let our expertise guide you into producing the perfect sales dossier.
Distilling the data down to the essential evidence-based marketing messages is key to creation of a functional claims matrix. With our understanding of data, global healthcare systems, and regulatory and legal requirements, you can trust Coreva Scientific to provide you with messages that you can use.

Further education
- E-learning
- Webinars
- Videos
Further education
Users experienced with one technology are unlikely to change without good cause. Thus, education plays a key role in securing new customers. Through e-learning, potential customers can engage with your content while fulfilling their requirements for continuing medical or professional education.
Provide a new way to access critical information. Physicians, payers, and patients want access to up-to-date information from real people. They want to ask questions and be convinced of the value you can provide. Webinars are a great way to provide for many of your stakeholders.
“If a picture is worth a thousand words, then a video is worth a million.” As a standalone or as part of e-learning or training, Coreva Scientific’s communications team can create the video that you need.

Scientific quality
- Auditing/ model validation
- Feasibility assessment
- Clinical trial review
Scientific quality
“Price is what you pay. Value is what you get.”
-Warren Buffet
If you are planning a clinical trial you need to be sure that you are giving yourselves the best chance of success. Let Coreva Scientific help you succeed. We will check the logic, determine the best comparator and outcome measures, and ensure that health economic and patient reported preference/outcomes are not overlooked.
Are you ready to submit a health technology assessment and want an impartial review of some key evidence? Coreva Scientific can give your model a full review and QC. Are the assumptions fair? Were data extracted correctly? Are the equations right? Was the relative risk used appropriately?
Value is built on evidence, and evidence on data. Coreva Scientific can review the data you have, identify other available data, and help you understand how feasible the next steps of your plan are. It is important to get it right the first time!

Quality improvement
- Progressive web applications (PWA)
- Paper or E-data-collection forms
- Digital data-collection tool
- Dashboard summaries
- Surveys, Audits
Quality improvement
Aim: To collect real-world data on clinical practice to support healthcare improvement.
Possible methods:
• Digital data-collection tool
• Progressive web applications (PWA)
• Paper or electronic data-collection forms
• Audits
• Surveys
• Dashboard summaries
Benefits: Quantification of general compliance, product usage data collection, getting customer engagement, capturing real-world practice and real-world evidence, suitable for peer-reviewed publications, and development of product evidence.
Regulatory: Compliance with international data-sovereignty and data-protection regulations. The collection of usage data for EU Medical Device Regulations.
Related work:
- Service evaluation of the impact of capnography on the safety of procedural sedation. Link
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Capnography for monitoring of physician-led procedural sedation procedures at gastrointestinal services (video)
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Clinical practice, monitoring, and patient safety during procedural sedation in five countries. Poster
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Interventions and costs associated with SIVA-defined adverse events during procedural sedation in five countries. Poster
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Patient safety during procedural sedation using capnography monitoring: a systematic review and meta-analysis. Link
- For other related work see our publications page

Environmental impact
- Environmental data management
- Reprocessing strategies
- Life-cycle assessment
- Carbon footprinting
- Waste analysis
Environmental impact
We incorporate life cycle costing approaches to evaluate the economic and environmental footprint of interventions throughout their lifespan, informing sustainable design, production, and implementation practices.
How to demonstrate the sustainability of your MedTech product
Video coming soon
Aim: To assess the full environmental implications of medical devices and healthcare products, from their creation to their disposal.
Methods:
- Life-cycle assessment
- Waste analysis
- Reprocessing strategies
- Carbon footprinting
- Environmental data management
Informs: Opportunities for reducing the environmental impact of medical devices and improving sustainability practices.
Benefits: Having an eco-friendly product can benefit HTA decisions, improve tender success, and contribute to corporate social responsibility.
Regulatory: Ensure compliance with legal frameworks and international guidelines such as EU Green Deal or the Intergovernmental Panel on Climate Change (IPCC) report.
Life-cycle assessments (LCAs) consider all inputs and outputs during the whole life cycle of a product to quantify the impact on the environment. This takes into account: raw materials for production, supply chain and logistics, and device use and maintenance, through to the final disposal of the product. The environmental impact can take many different forms, including CO2 emissions, carcinogenic effects, water, or land use. An LCA can identify the processes in a products life cycle that have the largest environmental implications. This knowledge can be used as a starting point for discussions around possibilities to reduce a products burden on the environment.
The healthcare sector generates a significant amount of waste, particularly through disposable devices. Due to strict regulations, transformation to a more sustainable practice is challenging in this sector. A waste analysis can help you identify waste prevention potentials and can also be used to compare different products or services. A waste analysis can inform decision-making on the hospital or healthcare system level.
Environmental poster (ISPOR US, 2023). Link and PDF
Environmental Life Cycle Assessment in Medical Practice: A User's Guide. Link
The environmental footprint of health care: a global assessment. Link
Healthcare Waste—a serious Problem for Global Health Link
Circular economy of the materials in the healthcare industry Link
Circular economy design of medical devices for low-resource settings Link
Reprocessing medical devices Link

Virtual reality
- Training on medical devices
- Congress presentation
Virtual Reality
Aim: To improve the use of a device and user acceptance. The effectiveness of most medical devices depends on the skill of the users, be it setting up equipment, interpreting a monitor, placing the device, or handling the device.
Methods: Placing your device in a virtual reality (VR) environment, users can explore and interact with its features without putting patients at risk.
Informs: Device roll-out and user training needs.
Benefits: Use of VR training has been shown to increase trainee recall and reduce the need for in-person training time. VR training reduces time requirements on qualified training staff, need for training materials and locations, and time off work. Training materials can also be used at congresses to introduce potential new customers to your product.
Further reading:

Value add-ons
- Sales model
- Social media
- Info sheet
- Training
Value add-ons
Coreva Scientific offers a range of valuable but sometimes complex solutions to your questions. In order to help you optimize the value you get out of each of our deliverables we have developed add-ons which can be added to projects to expand their application to a variety of settings and users.
Product value is priceless and needs to be clearly communicated. The science underpinning the value can be complex and leave sales reps unsure of how best to proceed. Coreva Scientific can run training workshops and create materials to help prepare your sales team.
Want to be able to use a model with your potential clients? Coreva Scientific can convert any model into sales tools. The full model is still there, but overlayed by a user-friendly, app-like interface.
Short, sharp, to-the-point, and informative. That is how Coreva Scientific creates info sheets about your key products. Developed from dossiers or claims matrices, our short communication deliverables get your message across.
Whatever the medium, healthcare messaging needs to be evidence-based. Referencing and quality control are part of creating high quality messaging. Coreva Scientific helps you spread the word while staying compliant.